Understanding Cookies and Personal Data Use on Yahoo
Websites and apps depend on cookies and personal data to give you a smooth experience and keep your account safe. Yahoo shows you how it uses cookies and personal data when you use its services. This article explains what Yahoo does with your information, the ways you can control your privacy, and how it keeps you safe online.
What Are Cookies?
Cookies are tiny text files that sit on your device when you visit a website. They help with many tasks. For example, they check that you are the right user, guard your account, and block spam and abuse. At Yahoo, cookies are used mainly to:
- Site Functionality: They help you move around Yahoo’s sites and apps without trouble.
- User Verification: They check who you are to keep your account secure.
- Analytics: They count how you use the site so Yahoo can fix or add features you like.
Personal Data Use
Yahoo and its partners collect personal data beyond cookies. They gather geolocation data, IP addresses, and how you browse. This data helps show ads that match your likes and deliver content you find useful. Here is how these acts help both you and Yahoo:
- Matched Advertising: Ads fit your tastes, so the ads you see have more meaning.
- Content Analysis: Watching how you use the site helps Yahoo fine-tune its content.
- User Study: Knowing who visits helps Yahoo serve different groups well.
Yahoo’s privacy policy says that if you click ‘Accept all,’ you agree to let Yahoo collect this data. This consent may also cover data shared by partners, like those found in the IAB Transparency & Consent Framework.
Customising Your Cookie Choices
Yahoo respects that some users do not want cookies or personal data to be used for ads. If you wish to control how your data is used, you can use several options:
- Reject All: Pick this to stop cookies and personal data from being used for more advertising.
- Manage Privacy Settings: Click this to set your cookie choices to match your privacy comfort.
Remember, you can visit the ‘Privacy & Cookie Settings’ or ‘Privacy Dashboard’ links on Yahoo at any time to change your choice.
Keeping Up with Privacy Management
Yahoo asks you to check your privacy settings often. You can read more about how Yahoo uses your data by checking the privacy policy and cookie policy. Knowing these rules helps you make smart choices about your online life.
Summary
Yahoo uses cookies and personal data to give you a tailored and safe experience. You can choose to accept, reject, or set your privacy options, so you decide how your data is used. By staying aware of Yahoo’s data practices, you can enjoy the site while keeping control of your information.
For more details on privacy and cookies, please visit Yahoo’s Privacy Policy and Cookie Policy.
Sources:
- Yahoo Privacy Policy: https://www.yahooinc.com/privacy/
- Yahoo Cookie Policy: https://www.yahooinc.com/cookies/
- IAB Transparency & Consent Framework: https://iabeurope.eu/tcf-2-0/
